OUTLINE
Executive Summary
A. INTRODUCTION
Management Team
The products
The Market
Personal goals
Business goals
Objectives
B. MARKETING
ANALYSIS
Sales
forecast
Marketing
Actions to achieve objectives
C. ORGANIZATIONAL
AND HUMAN RESOURCES PLAN
Personnel
Department
Marketing
Department
Number
of Employees Needed
Skills
Employee
Welfare Programme
Cash
Flow Forecast
D. FINANCIAL PLAN
Estimates
of Capital expenditure needs
Pay-back
plan
Risk
E. CONCLUSION
EXECUTIVE SUMMARY
MZBS Cakes is a sole
proprietorship cake and pastries business owned by David Omoh. It shall be
located in Block B4, Kabusa Gardens estate, Lokogoma, Abuja. MZBS Cakes expects
to attract the interest of a regular loyal customer base with its broad variety
of cake and pastry products. The company plans to build a strong market
position in the town, due to the partners' industry experience and mild
competitive climate in the area. MZBS Cakes aims to offer its products at a
competitive price to meet the demand of the middle-to higher-income local
market area residents and event planners.
Mission
Delivery of excellent cakes
and pastries to our numerous customers.
Our
Vision
Our vision is aiming to
be the best cake and pastry producer in and around FCT.
Date of Commencement
Commencement
date of production and trading will be January, 2020.
MOTTO: “Creativity at its peak”
INVESTMENT
COST: The
total investment cost of the company shall be a sum of $2,565 which will cover
overhead cost, recurrent and capital expenditures.