OUTLINE

Executive Summary

A.        INTRODUCTION

Management Team

The products

The Market

Personal goals

Business goals

Objectives

B.        MARKETING ANALYSIS

Sales forecast

Marketing Actions to achieve objectives

C.        ORGANIZATIONAL AND HUMAN RESOURCES PLAN

Personnel Department

Marketing Department

Number of Employees Needed

Skills

Employee Welfare Programme

Cash Flow Forecast

D.        FINANCIAL PLAN

Estimates of Capital expenditure needs

Pay-back plan

Risk

E.         CONCLUSION

 EXECUTIVE SUMMARY

            Ethereal Caterers is a sole proprietorship Catering services owned by Mrs. Tosin. It shall be located at No. 2, Bishop Avenue, Off Igbe Road, Ikorodu, Lagos State. Ethereal Caterers expects to attract the interest of a regular loyal customer base with its broad variety of catering services covering wedding catering, corporate catering, social event catering and concession catering. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area. Ethereal Caterers aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and event planners.

Mission

Delivery of excellent occasion dishes to our numerous customers.

Our Vision

Our vision is aiming to be the best catering services in and around Lagos State.

Date of Commencement

Commencement date of operations will be January, 2021.

MOTTO:        “Creativity at its peak”

INVESTMENT COST:  The total investment cost of the company shall be a sum of N2,000,000 which will cover overhead cost, recurrent and capital expenditures.