OUTLINE

EXECUTIVE SUMMARY

A.        INTRODUCTION

Management Team

The products

The Market

Personal goals

Business goals

Objectives

B.         MARKETING ANALYSIS

Sales forecast

Marketing Actions to achieve objectives

C.        ORGANIZATIONAL AND HUMAN RESOURCES PLAN

Personnel Department

Marketing Department

Number of Employees Needed

Skills

Employee Welfare Programme

Cash Flow Forecast

D.        FINANCIAL PLAN

Estimates of Capital expenditure needs

projected income statement for three years

Pay-back plan

Risk

E.         CONCLUSION

 EXECUTIVE SUMMARY

           MZBS LTD. is a sole proprietorship cold room and ice block production company owned by Mr. A. Bello. It is located at No. 2, Ganye Street, Jimeta, Yola, Adamawa State as a small & medium scale business. We are registered under the Nigerian Corporate Affairs Commission (CAC). We started out with a standard building and has been servicing customers in an around Yola, and we are putting in place better strategies and services to maximize our potential in the cold room and ice block making business. We produce ice block for businesses, occasions and homes in Yola.

MISSION

Provision of good quality frozen products and ice block to our numerous customers at wholesale price.

OUR VISION

Our vision is to become the best frozen foods and ice block distribution company in the state by bringing the good quality offered by foreign products and originality enshrined in the local products to the people.

DATE OF COMMENCEMENT

Commencement date of trading will be September, 2019.

MOTTO:       “Quality is our watchword”

INVESTMENT COST:  The total investment cost of the cold room and ice block production company shall be a sum of N20, 000,000.00, which will cover overhead cost, recurrent and capital expenditures.