Executive Summary

MZBS Fashion Home will be a foremost clothing and fashion line/business that is registered with the Corporate Affairs Commission (CAC) in Nigeria. The fashion home will be located at No 23, Adekayo Street, Ojuelegba, Lagos. The fashion design business will be concerned with the production and designing of clothing and clothing accessories. In addition to celebrating the individuality of each customer, we want to captivate them with our stylish products. By 2025, our headquarters in Lagos, Nigeria, will have grown into a household name throughout the globe.

Consequently, we started this company with the goal of becoming a profitable enterprise that can hold its own against other prominent fashion design firms in seven years.

We are confident in our ability to reach, achieve, and surpass all of our objectives and intents thanks to our strategically placed office in Lagos, Nigeria, which is at the centre of the fashion industry.

Given that technology is here to stay, we will be implementing the necessary technologies to streamline design production and increase efficiency. We will also be acquiring the most up-to-date equipment to complement this.

Table of Contents:

Executive Summary

1.0 Business Overview

1.1 Description of the Business

1.2 Vision and Mission Statement

1.3 Business Objective

1.4 Value Proposition

1.5 Critical Success Factor of the Business

1.6 Current Status of Business

1.7 Description of the Business Industry

1.8 Contribution to Local and National Economy

2.0 Marketing Plan

2.1 Description of product and Services

2.2 Opportunity

2.3 Equipment List

2.4 Pricing Strategy

2.5 Target Market

2.6 Distribution and Delivery Strategy

2.7 Competition

3.0 Organizational and Management Plan

3.1 Ownership of the business

3.2 Profile of the promoters

3.3 Key Management Staff

3.3.1 Strategic Business Units

3.3.2 Management Support Units

3.4 Responsibilities and Salary schedule of Key Management Staff

3.4.1 Chief Operating Officer

3.4.2 Admin and HR Manager

3.4.3 Merchandize Manager

3.4.4 Clothing Production Manager/Supervisor

3.4.5 Sales and Marketing Officer

3.4.6 Client Service Executive/Front Desk Officer

3.4.7 Accountant / Cashier

4.0   Financial Plan

4.1 Financial Assumption

4.2 Start-up Capital Estimation

4.3 Financial Projections

4.4 Pay Back Period

5.0 Business Risk and mitigation factor

5.1 Business Risks

5.2 SWOT Analysis

6.0 Conclusion