TABLE
OF CONTENT
1.0
Executive
Summary
1.1 Management Team
1.2 Background of the Business
1.3 Product
1.4 Market
1.5 Competitor
1.6 Personnel Objectives
1.7 Business Goal
1.8 Objective
2.0 Marketing Plan
2.1 Marketing Goal
2.2 Sales Forecast
2.3 Revenue Forecast
2.4 Marketing Objectives
2.5 Strategies for Achieving the objective
2.6 Estimate of Cost of Marketing Action
3.0 Production and Operation Plan
4.0 Organizational and Human Resources Plan
4.1 Administrative Department
4.2 Marketing Department
4.3 Production Department
4.4 Maintenance and Security Department
4.5
5.0 Financial Plan
5.1 Annual Personnel Cost
5.2 Estimate of Capital Expenditure
5.3 Estimate of Net working Capital
5.4 Cash Flow Forecast
5.6 Balance Sheet
6.0 Risk Assessment
EXECUTIVE
SUMMARY
The intended Oriyomi Palm Tree
Plantation is a business venture owned by Patriotic Oriyomi Cluster. The
company is aimed at producing high yield species of palm products through
mechanized farming and also engages processing of the end products. We are
registered under the Nigerian Corporate Affairs Commission (CAC). Although we
intend starting out on a small scale by purchasing palm kernel from farmers, but
that will not in any way stop us from maximizing our potential in the palm oil
processing line of business.
We hope to grow the business from
purchasing palm kernel from farmers to owning our palm tree plantation and
exporting palm oil to other countries in Africa and the world at large where
people consume palm oil or make use of palm oil for the production of soap or
body cream etc. Our business goal as a palm oil processing business is to
become the number one choice of households and petty traders in Nigeria and
other countries of the world where we intend retailing our palm oil. As a
business, we are willing to go the extra mile to invest in owning our own palm
tree plantation and also to hire efficient and dedicated employees. We have
been able to secure permits from all relevant departments both at local
government level and state level in Ogun State.
Oriyomi Palm Tree Plantation is set to
redefine how standard palm oil processing business should be run, not just in Ogun
State, but also in the whole of the Nigeria. This is why we have put plans in
place for continuous training of all our staff at regular interval. No doubt
the demand for palm oil is not going to plummet any time soon because there
will always be people who can’t cook without palm oil and cottage companies who
need palm oil as their raw material etc, which is why we have put plans in
place to continue to explore all available market around the communities where
we intend retailing our palm oil.
In the nearest future, we will ensure that we
create a wide range of distribution channels all across Ogun State, Nigeria,
the West African Coats and the World at large. With that, we know we will be
able to maximize profits in our business. Our strongest selling point at Oriyomi
Palm Tree Plantation is the unique distribution channels. There is hardly any
customer that will purchase our well – processed palm oil who would not want to
come back and make more purchase – we take delight in welcoming repeat
customers over and over again. Oriyomi Palm Tree Plantation will at all time
demonstrate her commitment to sustainability, both individually and as a firm,
by actively participating in our communities and integrating sustainable
business practices wherever possible. We will ensure that we hold ourselves
accountable to the highest standards by meeting our customers’ needs precisely
and completely. We will cultivate a working environment that provides a human,
sustainable approach to earning a living, and living in our world, for our
partners, employees and for our customers.