Executive Summary

MZBS Petrol Station company is intended for the sales of refined petroleum products such as petrol, diesel, kerosene, cooking gas in Ketu, Lagos State. Nigeria. We will be supplying to households, offices and retailers. The company was registered with the Corporate Affairs Commission (CAC). 

Our goal is to be one of the best three Petrol Station in Nigeria. Our equipment are word class and our fuel dispensing pumps are specially fabricated to dispense fuel products accurately that our market outrun competitors on daily basis.

Our core value is high level accuracy throughout the process of sales without short-changing the buyers. We already receive approval from the DPP and other relevant agencies.

We recruit mostly through a well-organized process and invest so much in continuous training of our workers. We are proud to say that we have some of the best Petrol Station professionals in Nigeria.

In Nigeria, the demand for products of refined petroleum is increasing on a daily basis and this is good news for us who want to extend our market outside Lagos State and other parts of the South West.  We have very strong distribution channels that supply petroleum products on daily basis.

As a result of this, our customers are increasing on daily basis. The financial projection in the business plan shows that we will need 150 Million naira for the business to take off. There will be consistent profit margin in the next three sales years with positive cash flow.

Table of Contents:

Executive Summary

1.0 Business Overview

1.1 Description of the Business

1.2 Vision and Mission Statement

1.3 Business Objective

1.4 Value Proposition

1.5 Critical Success Factor of the Business

1.6 Current Status of Business

1.7 Description of the Business Industry

1.8 Contribution to Local and National Economy

2.0 Marketing Plan

2.1 Description of product and Services

2.2Opportunity

2.3 Equipment List

2.4 Pricing Strategy

2.5 Target Market

2.6 Distribution and Delivery Strategy

2.7 Competition

3.0 Organizational and Management Plan

3.1 Ownership of the business

3.2 Profile of the promoters

3.3 Key Management Staff

3.3.1 Strategic Business Units

3.3.2 Management Support Units

3.4 Responsibilities and Salary schedule of Key Management Staff

3.4.1 Chief Operating Officer

3.4.2 Admin and HR Manager

3.4.3 Merchandize Manager

3.4.4 Station Manager/Supervisor

3.4.5 Sales and Marketing Officer

3.4.6 Client Service Executive/Front Desk Officer

3.4.7 Accountant / Cashier

4.0   Financial Plan

4.1 Financial Assumption

4.2 Start-up Capital Estimation

4.3 Financial Projections

4.4 Pay Back Period

4.5 Breakeven Analysis

5.0 Business Risk and mitigation factor

5.1 Business Risks

5.2 SWOT Analysis

6.0 Conclusion