Executive Summary

MZBS rabbit farm will be a livestock Farming business that is registered with the Corporate Affairs Commission (CAC) in Nigeria. The rabbit farm will be located at No 23, Adekayo Street, Ojuelegba, Lagos. The livestock business will be concerned with the rearing and selling of rabbits, processing and packaging of rabbit meat as well as production and sales of kids and other rabbit products. Our business will offer its products and services to customers in South West of Nigeria as well as to the other regions of the country. Also, as our business expands, we will offer our products and services to customers all over the country as well as to the neighbouring countries.

Table of Contents:

Executive Summary

1.0 Business Overview

1.1 Description of the Business

1.2 Vision and Mission Statement

1.3 Business Objective

1.4 Value Proposition

1.5 Critical Success Factor of the Business

1.6 Current Status of Business

1.7 Description of the Business Industry

1.8 Contribution to Local and National Economy

2.0 Marketing Plan

2.1 Description of product and Services

2.2Opportunity

2.3 Equipment List

2.4 Pricing Strategy

2.5 Target Market

2.6 Distribution and Delivery Strategy

2.7 Competition

3.0 Organizational and Management Plan

3.1 Ownership of the business

3.2 Profile of the promoters

3.3 Key Management Staff

3.3.1 Strategic Business Units

3.3.2 Management Support Units

3.4 Responsibilities and Salary schedule of Key Management Staff

3.4.1 Chief Operating Officer

3.4.2 Admin and HR Manager

3.4.3 Merchandize Manager

3.4.4 Rabbit meat Production Manager/Supervisor

3.4.5 Sales and Marketing Officer

3.4.6 Client Service Executive/Front Desk Officer

3.4.7 Accountant / Cashier

4.0   Financial Plan

4.1 Financial Assumption

4.2 Start-up Capital Estimation

4.3 Financial Projections

4.4 Pay Back Period

5.0 Business Risk and mitigation factor

5.1 Business Risks

5.2 SWOT Analysis

6.0 Conclusion