Table
of Contents:
1.0
Business Overview
1.1
Description of the Business
1.2
Vision and Mission Statement
1.3
Business Objective
1.4
Value Proposition
1.5
Critical Success Factor of the Business
1.6
Current Status of Business
1.7
Description of the Business Industry
1.8
Contribution to Local and National Economy
2. Marketing
Plan
2.1
Description of product and Services
2.2Opportunity
2.3
Equipment List
2.4
Pricing Strategy
2.5
Target Market
2.6
Distribution and Delivery Strategy
2.7
Competition
3.0
Organizational and Management Plan
3.1
Ownership of the business
3.2
Profile of the promoters
3.3
Key Management Staff
3.3.1
Strategic Business Units
3.3.2
Management Support Units
3.4
Responsibilities and Salary schedule of Key Management Staff
3.4.1
Chief Operating Officer
3.4.2 General Farm Manager
3.4.3
Administrator/Accountant
3.4.4.
Crop Cultivation Manager/Supervisor
3..4.5 Plantain Chips Production
Manager/Supervisor
3.4.6 Sales and Marketing Officer
3.4.7 Field Workers/Contract
Staff
3.4.8 Client Service
Executive/Front Desk Officer
4.0 Financial Plan
4.1
Financial Assumption
4.2
Start up Capital Estimation
4.3
Loan Repayment Plan
4.4
Financial Projections
4.5 Pay Back Period
5.0 Business
Risk and mitigation factor
5.1
Business Risks
5.2
SWOT Analysis
6.0 Executive Summary
1.0 Business
Overview
1.1 Description of
the Business
MZBS Shoes seeks to engage in the business of
shoes.
There
is hardly any human on any street in Nigeria or any developed country, and the
average person in developing and underdeveloped countries will wear one type of
footwear or the other.
Pure
leather, synthetic leather, fabric, or rubber could be used to make shoes or
footwear. This demonstrates that there is a sizable market for shoes in our
world, and as a result, a large number of investors and aspiring entrepreneurs
are setting up shop in the shoe and footwear manufacturing industry.
The number of people needed to run the business is approximately eight (8). Chief Executive Officer (Owner),Factory Manager, Human Resources and Admin Manager, Merchandize Manager, Sales and Marketing Manager, Shoes and Footwear Designers and Making Experts, Accountants / Cashiers and Customer Services Executive. The office duties of the company would be handled by the Customer Services Executive who would also serve as the store keeper.