Executive Summary

MZBS Snail Farm is intended for the production of Snail, located in Akinfosile forest, Lagos Benin Expressway in Ondo State. Nigeria. We have been able to secure a suitable land of 5 plots where we intend launching our farm. We are registered under the Corporate Affairs Commission (CAC) of Nigeria.

We are planning to position a Snail farm business to attract consumers of lean meats in Nigeria and other parts of Africa. As such, we will be exporting some of our Snail either in raw form or processed form to other countries of the world.

As a result of this, our customers will be increasing on daily basis. The financial projection in the business plan shows that we will need 5 Million naira for the business to take off. There will be consistent profit margin in the next three production years with positive cash flow.

Table of Contents:

Executive Summary

1.0 Business Overview

1.1 Description of the Business

1.2 Vision and Mission Statement

1.3 Business Objective

1.4 Value Proposition

1.5 Critical Success Factor of the Business

1.6 Current Status of Business

1.7 Description of the Business Industry

1.8 Contribution to Local and National Economy

2.0 Marketing Plan

2.1 Description of product and Services

2.2Opportunity

2.3 Equipment List

2.4 Pricing Strategy

2.5 Target Market

2.6 Distribution and Delivery Strategy

2.7 Competition

3.0 Organizational and Management Plan

3.1 Ownership of the business

3.2 Profile of the promoters

3.3 Key Management Staff

3.3.1 Strategic Business Units

3.3.2 Management Support Units

3.4 Responsibilities and Salary schedule of Key Management Staff

3.4.1 Chief Operating Officer

3.4.2 Admin and HR Manager

3.4.3 Merchandize Manager

3.4.4 Orange fruit Production Manager/Supervisor

3.4.5 Sales and Marketing Officer

3.4.6 Client Service Executive/Front Desk Officer

3.4.7 Accountant / Cashier

4.0   Financial Plan

4.1 Financial Assumption

4.2 Start-up Capital Estimation

4.3 Financial Projections

4.4 Pay Back Period

5.0 Business Risk and mitigation factor

5.1 Business Risks

5.2 SWOT Analysis

6.0 Conclusion