Business Plan on Ranch and Diary Farm


  1. Executive Summary

1.1       Management Team

1.2       Background of the Business

1.3       Product

1.4       Market

1.5       Competitor

1.6       Personnel Objectives

1.7       Business Goal

1.8       Objective

2.0       Marketing Plan

2.1       Marketing Goal

2.2       Sales Forecast

2.3       Revenue Forecast

2.4       Marketing Objectives

2.5       Strategies for Achieving the objective

2.6       Estimate of Cost of Marketing Action

3.0       Production and Operation Plan

4.0       Organizational and Human Resources Plan

4.1       Administrative Department

4.2       Marketing Department

4.3       Production Department

4.4       Maintenance and Security Department

4.5       Enterprise Employees

5.0       Financial Plan

5.1       Annual Personnel Cost

5.2       Estimate of Capital Expenditure

5.3       Estimate of Net working Capital

5.4       Cash Flow Forecast

6.0       Risk Assessment


The planned Ranching, Diary Farms and Can Milk Production Company will be a registered and world class company that will be based in Agbara Area of Lagos State, Nigeria. A detailed market research and feasibility studies has been carried out, therefore, it will be located on a hundred acres of land to build the Ranch, Dairy Farm and Can Milk Production Firm. The business is a going to be standard one with the use of modern equipments and machineries hence will be involved in commercial breeding of good species of hybrid cows, oxen, bulls, bullocks, steers, heifers and calf for the main aim of sales and producing raw milk in commercial quantities. Milk canning infrastructures will also be put in place on the location. The business aims to leverage on the vast opportunities available in the agricultural industry, to contribute its quota in growing the Nigeria economy, in national food (raw milk) production, meat, raw materials production for industries, to export agriculture produce from the Nigeria to other countries, and produce can milk for local and international market and over and above to make profit. The mission of this business is to be well positioned to become one of the leading brands in the ranching, dairy farms and can milk production industry in Nigeria

We have put process and strategies in place that will help us employ best practices when it comes to producing raw and canned milk in commercial quantities and conforming to the rules and regulation as required by the regulating bodies in Nigeria. The customer’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living for the employees and clients.

CAPITAL investment:                    N1,000,000,000 (One billion Naira)

Date of Commencement:               1st January, 2020

Name and Address of Bankers:   GTBank, Agbara, Lagos State


1.   Chief Executive Officer
2.   Assistant CEO


Ranching, Diary Farms and Can Milk Production Company is one of the several business opportunities available in the agricultural industry. One good thing about the agriculture industry is that there is market for all the produce from the industry.  Ranching, Diary Farms and Can Milk Production Company is of course a thriving and profitable business because of usefulness of beef and milk. People eat beef, drink their milk, and use their fur and skin. With cattle milk, cheese can be made, along with other dairy products.

Companies in the dairy farms industry primarily raise cattle for milk. Although this industry basically engage in the sale of raw milk and excludes the production of drinkable fluid milk and processed dairy products like butter, cheese and powdered milk, but this intending business is going ahead to accommodate other related business within the industry since we have the capacity and knowledge to do so.

Considering the high profitability of Ranching, Diary Farms and Can Milk Production Company, the business has put all strategies in place to produce goods that will serve both the local and international market. The company intends to get genetically modified cattle breeds that will produce quality milk and other technologies of processing and canning to local sales and exporting.


  •     Raw Milk
  •     Dairy support services
  •     Sale and export of cotton wool and other dairy products
  •     Sale of Cattle and Can milk
  •     Sale of processed meat (beef) / can – beef (Processed Diary foods, and can milk)
  •     Dairy farming related consultancy and advisory services

15 Pages